The Many Faces of AI: Tools for Author Marketing & Visibility
AI Primer for Authors – Post 4
If writing is one side of the author coin, visibility is the other. You can write a beautiful, brilliant book; but if no one knows it exists, it won't matter much. This is where marketing comes in. And yes, AI can help.
This post isn't a how-to. I’m not walking you through specific workflows or tutorials. Instead, I want to show you where AI can be useful when it comes to the ongoing, behind-the-scenes work of building visibility; the kind that leads to sales, readers, and reputation.
Where AI Makes a Difference
AI can help you:
Brainstorm newsletter topics or subject lines
Draft first-pass social media captions
Repurpose blog content into email copy
Research podcast angles or episode titles
Generate bullet-point lists for lead magnets or free downloads
It can also help you with content strategy. Not by replacing your brain, but by giving you a jumpstart. You can ask for headline ideas, seasonal themes, or suggested content clusters for your expertise, then refine and rewrite to make them yours.
Think of it as lighting the pilot flame, not replacing the stove.
This is the part of AI that actually saves time. You're not giving away your marketing voice; you're using a tool to eliminate the inertia of the blank page. You're not automating your connection with readers; you're just not starting from scratch every time.
If you've been overwhelmed by the marketing side of authorship with things like social media, email lists, launch copy, AI can lighten the load. Used with intention, it can support your visibility efforts without compromising your authenticity.
Ready to see it in action?
Try my free Book Launch Starter GPT and take your next launch from foggy to focused: https://lynnmcginnis.co/freebooklaunchgpt
If you want to learn how to think like an author marketer to implement these tactics into your own marketing, I can help with that. Schedule your free, 30-minute consultation today to see if coaching can help you gain visibility to reach your author marketing goals.
Lynn brings her more than 30-years experience in small business marketing, publishing, and multiple best-selling author campaigns to her Substack newsletter. She helps authors build and grow their platforms to reach their unique marketing goals through private coaching, non-fiction consulting, and done-for-you marketing programs. And all this, through her computer, in her little lake house in rural Pennsylvania which she shares with her husband, son, and two fluffy companions, Kaiju and Bella.