Your Book Is Big Enough for a Launch—But Only If You Treat It That Way
If You Built It and They Didn’t Come… Read This
I see it all the time.
An author pours their soul into a book—months (maybe years) of writing, revising, editing, obsessing over every comma—and then... rushes to publish with a whisper. No launch. No buzz. Just a quiet upload to KDP, followed by the sound of crickets and the question:
“Why isn’t anyone buying my book?”
While I think there are lots of reasons authors rush to publish, I suspect most authors believe their book or platform isn’t big enough to warrant a real launch.
They tell themselves things like:
“I don’t have a big following.”
“This is just my first book.”
“It’s not like I’m a celebrity.”
“Once people read it, they’ll get it.”
Let me lovingly call that what it is:
A marketing mirage.
Here’s the mindset shift: A book doesn’t get a launch because it’s big. A book gets big because it had a launch.
Think about it like this:
Would you open a new coffee shop and not tell anyone? Skip the grand opening, the signs, the smell of fresh espresso wafting out the door? Of course not. You’d rally your community. You’d hang balloons. You’d bake the dang muffins.
Launching your book is the same. You’re inviting readers into something new, exciting, and meaningful. If you don’t roll out the welcome mat, they don’t even know the door exists.
And no—your book isn’t “too small” to deserve that. Your audience might be small right now, sure. But that’s exactly why a launch matters.
Because when you show up with intention, with strategy, with a plan—you build visibility and create momentum. You open doors for reviews, word of mouth, podcast interviews, events, and more.
All things that only happen with intention.
So if you’ve ever told yourself your book isn’t launch-worthy, I’d challenge you to reconsider. Because a good launch isn’t about hype. It’s about giving your book the chance it deserves.
Ready to launch your book the right way?
Whether you need coaching, consulting, or done-for-you marketing—I’ve got you covered. Explore ways to work with me.
Lynn brings her more than 30-years experience in small business marketing, publishing, and multiple best-selling author campaigns to her Substack newsletter. She helps authors build and grow their platforms to reach their unique marketing goals through private coaching, non-fiction consulting, and done-for-you marketing programs. And all this, through her computer, in her little lake house in rural Pennsylvania which she shares with her husband, son, and two fluffy companions, Kaiju and Bella.