Lynn, I never borrowed a strategy from another author, though I did gratefully accept your guidance on my book launch!
This was a great column. It reminds me of when I had a small consulting company. I got contracts by leveraging other contracts. If I did a project for one company, I would propose a similar project to another company that I thought might be in the same situation. (These were corrosion control projects.)
Well, at one point, a friend who was very successful (at least, in my eyes) recommended that I "expand my horizons" by cold-calling various companies. It was a tremendous waste of time, and just made me feel bad. Cold calls have a small hit rate. Nobody wants to do them.
I had an ability to understand corrosion projects of a certain type. In contrast, cold calling was a waste of my time and lowered my self-esteem.
In contrast, I always enjoyed working with you. You understood my skill set and helped me leverage it for the book launches. I thank you, immensely!
I agree about cold calling. It's such a tough business.
It was such a pleasure to work with you through your launch and beyond, Meredith. And a lot of fun! And retaining a friendship through the years makes it even better.
Lynn, I never borrowed a strategy from another author, though I did gratefully accept your guidance on my book launch!
This was a great column. It reminds me of when I had a small consulting company. I got contracts by leveraging other contracts. If I did a project for one company, I would propose a similar project to another company that I thought might be in the same situation. (These were corrosion control projects.)
Well, at one point, a friend who was very successful (at least, in my eyes) recommended that I "expand my horizons" by cold-calling various companies. It was a tremendous waste of time, and just made me feel bad. Cold calls have a small hit rate. Nobody wants to do them.
I had an ability to understand corrosion projects of a certain type. In contrast, cold calling was a waste of my time and lowered my self-esteem.
In contrast, I always enjoyed working with you. You understood my skill set and helped me leverage it for the book launches. I thank you, immensely!
I agree about cold calling. It's such a tough business.
It was such a pleasure to work with you through your launch and beyond, Meredith. And a lot of fun! And retaining a friendship through the years makes it even better.